Nowadays the Internet has a lot of vacancies in the field of BTL-advertising. And it is quite logical, because this area develops by leaps and bounds. But there are still not enough specialists. There is quite logical fact: Agencies are ready to take employees even without experience to the team, to gradually grow them into real professionals with BTL. And what can give work in advertising for young and talented people? Many students believe that they will gain rapid career growth, sufficient salary exactly in this area. A huge advantage is that there is not only the prestigiousness of this work, but also the mood: it is always interesting and fun. Prospects are incredibly tempting, but there's the question: how to get this, where to start, to become relevant and highly paid professional in the field of BTL-advertising after a while . Now you are reading the material that will help you to gain an understanding of it. Just ask any advertiser for the interest what is his specialty. Be sure, the great variety of answers will be provided to you! Diplomaed advertisers are not enough. It's pretty simple to explain. Advertising professions in our country are a relatively new. Accordingly, there is not so great choice of higher schools where you can find the Faculty of advertising. Professionals of the most varied areas are involved in this field, because creativity and commercial component are very valuable. That is designers, copywriters and managers have equal rights. Virtually all advertisers - a self-taught experts (in the best sense of the word), because they have learned their profession during the work. Nevertheless, the young and ambitious colleagues who have graduated from university, are increasingly taking place in the advertising agencies. But their education and experience are not enough to work in this field. You also need to have some streaks of the character: - the presence of marketing thinking. Leo Burnett (classic of advertising and the founder of the world's largest advertising agency) once said, "If you cannot turn into your client, you should not do an advertising ." - But you need to be a creative person and a good seller at the same time. As the advertising - it's the same work. But advertiser must always understand that "until the goods are sold, the idea can not be considered creative." - The real advertiser must know all overt and covert desires and requirements of clients. Henry Ford said, "The secret of my success is that I am trying to understand the other person and look at things from his point of view." Therefore, every advertiser first of all should think about what the customer wants from him. That why he need skills of analytics and logical thinking, the ability to perceive and process a considerable amount of information, the ability to persuade. Creativity and imagination have primary importance for designers and copywriters. Presence of this entire characters guarantee a creation of new, original and splash ideas, texts, videos will ensure a success in your career
In short, all the employees of advertising anyway should have good intellectual facilities, keen mind, originality and non-standard approach to the task's solution. To work in the BTL-advertising you need also to develop your stress stability: a manager must be responsible for the work of dozens (or more) of strangers.
Choosing an agency you should pay your attention to the reputation of agency -is the most important selection criterion. Remember, foreign agency is the best way to quickly learn the advertising business. Yes, and it would be a big plus for your resume. But you must be ready for the strict regime. Perhaps you will often stay too long at work or have off-hour work. Stress will be your companion, so you should also learn how to be friends with him. Soon it all will pass, on conditions that you will get an
experience and learn how to correctly allocate your time. The first steps to get a job in the BTL-agency are relatively simple.
But if you have no experience you have to start to build a career from the bottom, that is, from the starting position. Project coordinator or assistant manager - that's what awaits you. A lot of work, and a small salary. But you can gain experience. If you really try, in a year (or even less then) you can become a project manager.
The next step is - the manager to work with clients or account-manager. The project manager is engaged directly in the project's implementation in the life and work with the staff, account-manager leads all major processes: from the preparation to completing documents, and work with the client. Sometimes in larger agencies recruit junior (Jr.) account-managers without experience. It is more convenient to build a successful career, because this position is more prestigious. Senior account-manager (senior, account), account-director, BTL-directory - is the next level. Having reached this position, you can easily feel qualified and highly paid BTL-specialist. It is significant that the proposed above the career path for those who decided to build a life in advertising as a manager. For the highest level of creative jobs may be the position of creative director and art director.